Brand identity

Not just a logo. A complete brand.

Brand identity is the full system that makes your business recognisable: the logo, the colours, the fonts, the photography style, the tone and guidelines for how it all fits together. It's what separates businesses people remember from ones they forget.

From £300 Scope-dependent, includes strategy, design and guidelines
Quoted after a discovery conversation
What's included

Logo suite

Primary logo, secondary versions, icon mark, every variation you'll actually need.

Colour palette

A considered set of colours with hex codes, usage rules and contrast guidance.

Typography system

Primary and secondary typefaces, sizing scale and usage rules for headings, body and captions.

Image and photography style

Direction for the kind of imagery that fits your brand, lighting, subjects, mood.

Brand voice guidelines

How your brand sounds in writing, tone, vocabulary and things to avoid.

Brand guidelines document

A clean, usable PDF reference document so anyone working on your brand uses it consistently.

How it works
01

Discovery conversation

We learn about your business, your audience, your competitors and your ambitions.

02

Strategy and direction

We define the positioning and personality before any design begins.

03

Design phase

Logo, colours, fonts and visual language developed together as a system.

04

Guidelines and handover

Everything documented in a brand guidelines PDF with all files delivered.

Ready to get started?

Tell us about your project and we'll be in touch to get things started.

Get in Touch